Frequently Asked Questions
Find clear answers about our SEO, website design, development and marketing services. For a recommendation that fits your situation, share the details of your business and what you want to achieve.
SEO and search visibility
What does SEO involve?
SEO improves a website's technical accessibility, structure, content and relevance to useful searches. The work can include keyword research, technical checks, on-page optimisation, local SEO and performance reporting.
How long does SEO take to work?
There is no guaranteed timeline. Changes may be discovered and assessed at different rates, and competition, content quality and prior performance influence the outcome. SEO is usually an ongoing process.
Can you guarantee page-one rankings?
No. No agency controls Google's ranking systems. We agree on concrete work, report observed results and explain uncertainty rather than promising a fixed ranking.
Does my business need local SEO?
Local SEO can be relevant when customers search for services in a particular area or near their location. Business Profile eligibility and service-area information must reflect genuine operations.
What's the difference between an SEO audit and monthly SEO?
An audit identifies issues and recommendations. Ongoing work can include prioritised implementation, content refinement, monitoring and repeated review, subject to the agreement.
Website design and development
What's the difference between website design and web development?
Design focuses on information, usability, interaction and visual presentation. Development implements the working site, applications and integrations. Most projects involve both to some degree.
Can I choose WordPress or Next.js?
Yes. We recommend technology based on your requirements. WordPress may suit standard content management, while Next.js and other tools can support tailored web experiences and applications.
What do I need to provide for a new website?
A description of your business and project goal, plus any existing logo, photos, content, domain and design references. We can clarify anything missing during scoping.
Can you build an online store?
E-commerce can be included when product information, payments, delivery processes and other requirements have been discussed and quoted.
Who owns the domain and website after handover?
Domain registration, site ownership, source-code access, hosting and handover responsibilities are documented in the project agreement. We encourage businesses to retain control of their core accounts.
Can I request revisions?
Yes. The agreed number and scope of review rounds appear in the quotation. Additional changes can be considered and quoted where necessary.
Pricing and payment
How much is the Basecamp website package?
The current advertised introductory Basecamp price is R2,990, with R4,500 as its standard reference price. Final prices and inclusions are confirmed in the quotation.
Are SEO services paid monthly?
Our monthly SEO packages are Foundation R3,000, Growth R7,000, Performance R15,000 and Multi-Market R25,000. Exact deliverables and terms are agreed in writing.
Do website quotes include hosting and domain registration?
Not automatically. The quote specifies which costs are included, who purchases the domain and how recurring hosting fees are handled.
Do you require a deposit for websites?
A typical project uses a 50% deposit with the remainder due according to the approved invoice and handover terms. The written agreement governs an individual project.
Are advertising budgets included in PPC fees?
No assumption should be made that Google Ads spend or paid social media spend is included in agency fees. We itemise those costs in the proposal.
AI Search and digital marketing
What is AI search optimisation?
AI search optimisation (including GEO/AEO) builds on good SEO with clearer factual content, discoverable information and careful assessment of AI-assisted search experiences. No platform citation can be guaranteed.
Do you offer both SEO and Google Ads?
Yes, but they are different channels. SEO targets organic search visibility; Google Ads involves paid media spend and campaign management. Each requires distinct measurement.
Can you manage our social media accounts?
We can discuss content planning, publishing and related activities. Account access, post volume, community management and paid campaigns are defined in the agreed scope.
Getting started
How do I request a quote?
Contact us with your business details, website URL if applicable, project objectives and available content. We can then discuss the suitable service scope.
Do I have to book a meeting to enquire?
No. You can begin by sending a brief email or WhatsApp message. We will suggest a conversation only where that helps clarify requirements.
Can you work with businesses outside your immediate area?
Many SEO, marketing and development projects can be delivered remotely. Local search claims and business listings must still accurately reflect physical locations and real service areas.
Still have a question?
Tell us about your website or marketing challenge. We'll explain what we can help with and what information would be useful next.