AI Search Optimisation Pricing in South Africa

GEO and AEO work needs a defined method. We start with the questions customers ask, the accuracy and accessibility of the company's online information, and the search platforms that matter. Projects are scoped around observable changes, without guarantees that a chatbot will mention a business.

AI Search Optimisation engagement options

The figures below are indicative starting prices, confirmed in your proposal, not guaranteed platform coverage or automatic ranking placements. Each proposal specifies pages, platforms, questions and deliverables.

AI Visibility Baseline

R4,950 once-off

Businesses wanting a structured starting assessment.

  • A defined set of representative customer-intent questions.
  • Limited, recorded platform checks with repeatable conditions.
  • Review of business and website information, indexability and content clarity.
  • Prioritised findings and next steps; no unlimited implementation.

AI Search Foundations

From R9,950 once-off

Businesses ready to implement improvements on priority pages.

  • Initial visibility and content assessment.
  • Technical and factual-content changes on up to three existing pages, as agreed.
  • Clear service descriptions, source transparency and helpful answer structures.
  • Documented work and follow-up measurement recommendations.

Ongoing GEO/AEO

Custom scope; indicative starting point R6,500/month

Organisations needing repeatable research, content improvement and monitoring.

  • Defined customer-question sets and supported platform checks.
  • Periodic content and technical updates agreed in advance.
  • Search and referral data analysis where available.
  • Reporting that separates observed mentions, citations and actual website enquiries.

What the service actually improves

A clear website helps search systems and users understand what a business provides. Technical access, useful content, accurate service facts, trustworthy original information and discoverable page structure are foundations of traditional and AI-assisted search.

Google explains that AI Overviews and AI Mode use existing Search eligibility and SEO principles; there is no special GEO schema or proprietary file required for inclusion. Different assistants and search platforms operate differently, so claims about visibility must specify the platform and method.

We distinguish *observed AI responses* from referral traffic, mentions and resulting enquiries. A single output from a generative system is not a stable ranking position.

Frequently asked questions

Will GEO guarantee my business appears in ChatGPT or Google AI Overviews?

No. The services improve controllable aspects of the website and its information while measuring observable results where possible.

Is AI Search Optimisation separate from SEO?

Much of the technical and content foundation overlaps. A GEO/AEO project may add platform-specific research and question-format work, but does not replace strong conventional SEO.

Do you need special AI-only structured data?

No. Use valid structured data where it accurately describes the visible content; no dedicated AI-only schema is required by Google.

Can a small website start with a once-off project?

Yes. A limited assessment or focused content/technical implementation can provide clear next steps before considering recurring work.

Evidence and related services

Explore AI Search Optimisation for our methodology, SEO Services for the shared technical foundations and our search research case study for an example of evidence-led page diagnosis.

Plan an evidence-led AI search project

Tell us which services and customer questions matter, and which platforms you want to assess. We will scope the work and explain what can be observed and measured.